Linkaegis Consulting works with enterprise and growth-stage businesses across Retail, BFSI, Telecom and CPG to design customer lifecycle strategy, loyalty programs, and retention frameworks that turn existing customers into a durable revenue engine.
Get in touchLinkaegis Consulting was founded by Alok J. Kulkarni, a customer lifecycle and loyalty leader with over two decades of experience driving enterprise customer strategy, retention, and revenue growth for Tier-1 brands. His work centers on growing existing-customer revenue portfolios by combining commercial strategy, customer analytics, and operational excellence to maximize customer lifetime value.
Alok has partnered with C-suite leadership on customer-driven business transformation, scaled high-performing customer success teams, and translated customer intelligence into measurable commercial outcomes across multiple industries and markets.
Designing retention frameworks and lifecycle programs that improve customer lifetime value.
Building and scaling loyalty and rewards programs across multi-brand, multi-market portfolios.
Applying behavioural analytics to segment customers and drive targeted, data-led engagement.
Hands-on guidance on enterprise CRM and loyalty platforms, campaign automation, and adoption.
Owning growth and retention accountability for existing-customer portfolios and net revenue retention.
Building and leading multidisciplinary Customer Success, Strategy, and Analytics teams.
Vice President – Client Success, Customer Capital (2024–2026) — Owned P&L and delivery for the company's flagship enterprise banking client, leading loyalty commerce transformation.
Associate Director – Customer Success, EasyRewardz Software Services (2019–2024) — Owned customer strategy and growth for a 40M+ customer loyalty database across marquee retail brands.
Head of Client Services, Grass Roots India (2017–2019) — Directed enterprise loyalty and martech program delivery across Banking, Agri-business, Automotive and Retail.
Client Servicing Director (CRM), Cheil Worldwide (2014–2016) — Led Samsung India's digital customer retention initiatives, including the Samsung Smart Club loyalty program.
Certified Loyalty Marketing Professional (CLMP™), The Loyalty Academy — 2022